Digital & Branding Designer

Brand Indents

Motion Graphics

Scope

Research

Motion Graphics

Advertising

Role

Graphic Designer

Motion Designer

Client

Fenty

Lyft

Beats

Logo Animation: Spring 2020

This project involved a traditional study of logos in motion. The goal was to create three brand indents of existing brands and invite the 2D structure of a logo into a 2.5D, and 3D space. The ideas were driven from the brand’s purpose. I chose to reimagine the brand idents for Lyft, Beats and Fenty.

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