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Digital & Branding Designer

Chicago Cultural Center Identity System

Scope

Typography

Motion

UI/UX

Editorial  

Client

Chicago

Cultural

Center

Role

Graphic Designer

Branding Design: Spring 2020

I designed a large scale identity system for the Chicago Cultural Center. After extensive verbal and visual research the new identity included the mark, the basic identity system, and appropriate prototypical applications.

LOGO DESIGN:
Chicago Cultural Center is the nation’s first free municipal cultural center. The design direction is an abstract representation of the architectural elements present within the cultural center. The dome stands as a metaphor for education and culture, whereas the mosaic becomes a metaphor for diversity, inclusion and community.