Chicago Cultural Center Identity System
Branding Design: Spring 2020
I designed a large scale identity system for the Chicago Cultural Center. After extensive verbal and visual research the new identity included the mark, the basic identity system, and appropriate prototypical applications.
Chicago Cultural Center is the nation’s first free municipal cultural center. The design direction is an abstract representation of the architectural elements present within the cultural center. The dome stands as a metaphor for education and culture, whereas the mosaic becomes a metaphor for diversity, inclusion and community.